Written By: RSSGambling.com

Gala Bingo is currently the UK’s most popular bingo operator, boasting over 2.5 million members and 157 clubs across the country, with an additional 500,000 online members who share over 15 million in prize money every week. Now, since teaming up with Nectar, the largest customer loyalty program in the UK, Gala Bingo are awarding their customers with two nectar points for every 1 spent playing bingo using their online gaming service.

Galabingo.com follow in the footsteps of the Gala Clubs who became a Nectar partner in June of 2007.

With 50% of British households owning a Nectar card, Gala Bingo now has access to an active collector base of millions of Nectar collectors, allowing a great opportunity to acquire new customers. Nectar collectors can collect points with well known brands and retailers on the high street, on the road, and also at home. Collecting points with several different retailers allows Nectar card holders’ points balance to add up quickly, with only 500 points needed to start spending on items.

For Galabingo.com, this new partnership with Nectar is being seen as an opportunity by the online bingo game operator to reward customers for their loyalty, with both companies looking forward to a productive working relationship.

Clive Cottrell, Head of Marketing at Galabingo.com said of the partnership: “Gala Bingo’s clubs joined Nectar in June 2007, so we are building on an already strong partnership and extending the benefits. We are always looking for new ways to reward our customers and improve their Gala experience.”